網路研究：我的中學同學會在…
研究 N 世代的網路行為過程中，今天看到一句話，頗能貼切地形容最近高中同學在 Facebook 上貼了「老照片」所引起的廣大迴響。
這句話是這麼說的：
我的中學同學會辦在 Facebook，整天，每天都在辦。
My high school reunion happens on Facebook. All day. Every day.
About work and life… the only way to be truly satisfied is to do what you believe is great work… the only way to do great work is to love what you do…
“
| — | Steve Jobs |
… 統計數字所闡述的故事，跟實際情況差異很大。
… the story told by statistics is different from what’s actually happening.
“
| — | 《wired to care，誰說商業直覺是天生的》Chapter 6 |
帶有強烈情感的記憶，會在腦海中烙下更深的印象。當記憶有了情感的灌注，會更難以忘卻或忽視。
Events with a strong emotional component make a bigger impression on the human brain. When a memory has an emotional charge to it, it’s far more difficult to forget or ignore it.
“
| — | 《wired to care，誰說商業直覺是天生的》Chapter 6 |
瞭解各種利害關係人對產品的影響的關鍵，就是從微觀及宏觀的角度來瞭解採用產品的力量。也就是找出各個角度觀點的利害關係人，並瞭解該觀點對於產品的影響。
The key to understanding the impact of immediate and remote stakeholders is to understand the power of product adoption from the smallest (micro) to largest (macro) view — to identify stakeholders affected by each view and to understand the impact of the product based on that view.
“
| — | 《the design of things to come，創新設計》Chapter 6 |
有一些棘手的問題之所以變得棘手，是因為所有人都用同一種方式解決問題。
Seemingly intractable problems often become intractable because everyone approaches solving them in the same way.
“
| — | 《wired to care，誰說商業直覺是天生的》Chapter 8 |
創新並非偶然，而是一系列嚴謹行動的結果。
Innovation is not serendipity but the outcome of disciplined activity.
“
| — | 《the design of things to come，創新設計》Chapter 4 |
創新不是碰運氣，或是找到便宜的捷徑。創新是讓企業改頭換面，並蓄積企業能量。
Innovation isn’t about getting lucky or finding cheap shortcuts. It’s about transforming business and building potential.
“
| — | 《a fine line, 一線之間》chapter 4 |
靈活敏捷的設計思考家團隊，會從第一天就開始製作原型，然後一路自我修正。就像我們說的…「越早失敗，越快成功」。
A nimble team of design thinkers will have been prototyping from day one and self-correcting along the way. As We say…”Fail early to succeed sooner.”
“
| — | 《Design by Change, 設計思考改變世界》chapter 1 |
公司無法再藉由創造新產品，設定價格，選擇地點、推銷產品和控制資訊來取得獨佔地位。N 世代正將「行銷 4P」視為過時的方法。反倒是公司將會在行銷上採用 ABCDE 原則：Anyplace, Brand, Communication, and Experience.
Companies will no longer have a monopoly on creating the product, setting the price, choosing the place, or doing the promotion, and controlling the message. The Net Generations is rendering these so-called “Four Ps of Marketing” obsolete. Instead, companies will play by ABCDE rules of marketing —- Anyplace, Brand, Communication, Discovery, and Experience.
“
| — | 《Grown up digital: how the net generation is changing your world, N世代衝撞：網路新人類正在改變你的世界》Chapter 7 (史蒂芬先生翻譯) |
接受創新為關鍵性力量的企業，都難逃偶爾的失誤。
… no business that embraces innovation as a defining force can escape the occasional misstep.
“
| — | 《a fine line, 一線之間》chapter 3 |
大多數產品也需要改變商業模式。傳統模式努力製造更便宜的產品，因此，當獲利的水桶見底時，任何策略都會失敗。
Most product innovations require changes to the business model as well. Traditional models strive for cheaper products, so any strategy fails when the bottom of that barrel has been reached.
“
| — | 《a fine line, 一線之間》chapter 4 |
Sometimes we don’t need “new,” we just need “better”.
有時候，我們並不需要「新的」，我們只需要「更好的」。
“
| — | 《a fine line, 一線之間》chapter 6 |
What killed Polaroid was its patent-centric mindset and its firm focus on the past, rather than the future. When the technology it defended so hard against competitors became obsolete, the company became obsolete.
殺死 [拍立得] 公司的，是他以專利為中心的心態，和他聚焦過去、不肯放眼未來的堅持。當他向競爭對手死命捍衛的技術過時了，這家公司也就過時了。
“
| — | 《a fine line, 一線之間》chapter 6 |
the four frog principles
1. Find your “sweet spot.” 尋找你的「最佳點」
2. Be business minded and do great work for clients—and for your own company. 具備生意頭腦，為客戶和自己公司提供優秀作品
3. Look for “hungry” clients who want to get to the top. 尋找想爬上頂端的「飢渴」客戶
4. Get famous—by being the best. 建立知名度—靠著成為箇中翹楚
“
| — | 《a fine line, 一線之間》chapter 3 |
