許多企業沒有仔細分析或管理直接影響每項新產品的四 S 因素。結果是，他們往往高估潛在收益，或是無法回收投資… 花的錢比賺的多，這就是所謂現金陷阱。
Many companies do not carefully analyze or manage the four S factors that directly affect payback for each new product. As a result, they often overestimate the payback potential or are unable to realize it… They actually cost more to create and support than they deliver in cash return. These are cash traps.
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《Payback，創新怎麼兌現？》Overview
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